Mango Frooti
(Fresh & juicy)
Mango frooti was launched by Parle Agro in the year 1984. It was drink sold Tetra packs. It’s been nearly 20years for frooti surviving in the market and still being esteemed by the youth. Mango frooti is the largest selling Mango Drink in India. The famous jingle of frooti through which we memorize Frooti is “Mango Frooti – Fresh n’ Juicy”. Frooti was the first National Mango Drink brand in India. Frooti is non alcoholic, non carbonated beverage and so it can be consumed by the youth as well as kids. Frooti is the best relishing drink for summer as it refreshes and gives the taste of mango that leaves people asking for more. It was initiated as ready to serve mango drink and is convenient to consume while traveling.
Manufacturing hygienic Mango frooti
Initially Mango Frooti was launched in Tetra packs holding dominant position in the Rs.300 core tetrapak fruit juice (TFJ) market. It was the first beverage begins with tetrapak packaging. Frooti caught the consumer with good campaigns and tetrapak packaging. Frooti is now also available in PET bottles and triangular shaped packs which is available at only Rs.3 and is affordable by all. Mango Frooti drink is available in Tetra packs of 1litres, 250ml and 200 ml packaging aimed at youngsters. Frooti has captured the market approximately 85% in the category of Tetra Pak & PET bottles which is the fastest growing packaging in India. .As Mango being an easily perishable fruit, Mango frooti drink is packed in a well designed in a unique manner so that it can sustain for a longer period of time. Frooti’s extended life is due to the seven layer combination of paper, plastic and aluminum foil in the packaging so there is no need to store it in the refrigerator to keep it fresh. The aluminum layer protects the content from light, oxygen and odor. The paperboard in the pack helps it to stand up and maintain its shape. Frooti Tetra pack was found to be unbreakable and safe. Being light weight it was easy to carry around. In the manufacturing process, frooti undergoes flash ultra heat treatment, which helps to destroy disease causing bacteria and germs without over-heating and over cooking the fruit pulp.
Production of mango frooti
Frooti reaches more than 10 lakh retail outlet in remote towns through more than 1500 distributors, wholesalers and retailers. Parle Agro the manufacturer of Mango Frooti won the beverage industry award for the best managed supply chain 2002 and the highest retail availability the year 2002. It was only possible with good campaigning and promotions. Parle Agro had come up with news ideas of multi media campaign for frooti as it’s been largely consumed by large number of people. Television is one of the primary medium which gives the brand instant visibility beside television we explore other media mediums like radio, Outdoors, Internet, and Mobile and so on. We are also shortly coming up with Digital Media. In terms of BTL communication, round the year visibility is maintained at the point of purchase. The impact of digital in stores media will be very effective during the time of purchase i.e. at the retail level through various merchandising tools like dispenser, Banners, Posters, and Wobblers. The main focus is on the screens that are in stores.
(Fresh & juicy)
Mango frooti was launched by Parle Agro in the year 1984. It was drink sold Tetra packs. It’s been nearly 20years for frooti surviving in the market and still being esteemed by the youth. Mango frooti is the largest selling Mango Drink in India. The famous jingle of frooti through which we memorize Frooti is “Mango Frooti – Fresh n’ Juicy”. Frooti was the first National Mango Drink brand in India. Frooti is non alcoholic, non carbonated beverage and so it can be consumed by the youth as well as kids. Frooti is the best relishing drink for summer as it refreshes and gives the taste of mango that leaves people asking for more. It was initiated as ready to serve mango drink and is convenient to consume while traveling.
Manufacturing hygienic Mango frooti
Initially Mango Frooti was launched in Tetra packs holding dominant position in the Rs.300 core tetrapak fruit juice (TFJ) market. It was the first beverage begins with tetrapak packaging. Frooti caught the consumer with good campaigns and tetrapak packaging. Frooti is now also available in PET bottles and triangular shaped packs which is available at only Rs.3 and is affordable by all. Mango Frooti drink is available in Tetra packs of 1litres, 250ml and 200 ml packaging aimed at youngsters. Frooti has captured the market approximately 85% in the category of Tetra Pak & PET bottles which is the fastest growing packaging in India. .As Mango being an easily perishable fruit, Mango frooti drink is packed in a well designed in a unique manner so that it can sustain for a longer period of time. Frooti’s extended life is due to the seven layer combination of paper, plastic and aluminum foil in the packaging so there is no need to store it in the refrigerator to keep it fresh. The aluminum layer protects the content from light, oxygen and odor. The paperboard in the pack helps it to stand up and maintain its shape. Frooti Tetra pack was found to be unbreakable and safe. Being light weight it was easy to carry around. In the manufacturing process, frooti undergoes flash ultra heat treatment, which helps to destroy disease causing bacteria and germs without over-heating and over cooking the fruit pulp.
Production of mango frooti
Frooti reaches more than 10 lakh retail outlet in remote towns through more than 1500 distributors, wholesalers and retailers. Parle Agro the manufacturer of Mango Frooti won the beverage industry award for the best managed supply chain 2002 and the highest retail availability the year 2002. It was only possible with good campaigning and promotions. Parle Agro had come up with news ideas of multi media campaign for frooti as it’s been largely consumed by large number of people. Television is one of the primary medium which gives the brand instant visibility beside television we explore other media mediums like radio, Outdoors, Internet, and Mobile and so on. We are also shortly coming up with Digital Media. In terms of BTL communication, round the year visibility is maintained at the point of purchase. The impact of digital in stores media will be very effective during the time of purchase i.e. at the retail level through various merchandising tools like dispenser, Banners, Posters, and Wobblers. The main focus is on the screens that are in stores.
